The Ultimate List of Vacation Rental Statistics - 2021 Update
 

Vacation Rental Statistics

We have compiled a comprehensive list of vacation rental statistics, including the latest data relating to Covid-19’s impact on the vacation rental industry.

 
 
 

Covid-19 Vacation Rental Statistics

 
 
 
 
 

United States Vacation Rental 2021 Update

– In Q1 of 2021, the U.S. hit a new booking record each month until April 2021 when demand surpassed 2019 levels. (AirDNA)

 

 

United States Vacation Rental Recovery

– In April 2021, U.S. short-term rental occupancy hit an all-time high of 61.6% (AirDNA)

 

– In April 2021, the occupancy rate recovery varied widely by market type vs. 2019 – 67% more in small cities/rural markets,  25% more in destination/resort markets, 8% growth in mid-sized cities, 13% decrease is suburban markets, and a 41% decline in the 50 largest U.S. cities. (AirDNA)

 

US Vacation Rental Occupancy by Market Type

– AirDNA forecasts two years of elevated vacation rental occupancy as supply lags catching up with increased demand.  (AirDNA)

 

– Short-term rental ADR (average daily rate) growth in 2000/0221 as demand shifted to larger non-urban properties. (AirDNA)

 

– As more urban & small properties return to the short-term rental market, AirDNA projects a decline in ADRs to begin in 2022. (AirDNA)

 

– 2022 rate contraction still means the average rate will be 7.5% higher than in 2019. (AirDNA)

 

– Total United States short-term rental revenues will increase by 42% over the four-year period. (AirDNA)

 

– In most U.S. markets demand growth is outstripping supply growth, despite new campaigns from Airbnb and Vrbo.  (AirDNA)

 

– As of May, ~52K new units have been added on either Airbnb or Vrbo in 2021.  (AirDNA)

 

– The average unique available listings count on Airbnb and Vrbo is expected to increase by 20.5% in 2022 to over 1.3 million listings (AirDNA)

 

U.S. Short-Term Rental Forecast (2019-2022)

– By mid-May, demand in small cities and destination markets is already up 40% over the same time period in 2019. (AirDNA)

 

 

Vacation Rental Management Companies

Vacation Rental Company Market Size

 

– 25,000 Vacation Rental Companies in the United States (Hostfully – 2021)

– 9,679 Vacation Rental Management Companies in Mexico (Hostfully – 2021)

– 2,896 Vacation Rental Management Companies in Canada (Hostfully – 2021)

 

– 37,575 Vacation Rental Management Companies in North America (Hostfully – 2021)

– 78,683 Vacation Rental Management Companies in Europe (Hostfully – 2021)

– 24,415 Vacation Rental Management Companies outside of Europe & North America (Hostfully – 2021

 – 140,674 Vacation Rental Companies Worldwide (Hostfully – 2021)

 

– Average Number of rental properties managed by a United States vacation rental company: 75 (Hostfully – 2021)

 – Number of professionally managed vacation rental properties in the Unites States: 1.98 million (Hostfully – 2021)

 

– 9% of professional vacation rental managers manage 1-4 properties (Rentals United)

– 10% of professional vacation rental managers manage 5-9 properties (Rentals United)

– 12% of professional vacation rental managers manage 10-19 properties (Rentals United)

– 15% of professional vacation rental managers manage 20-29 properties (Rentals United)

– 7% of professional vacation rental managers manage 30-39 properties (Rentals United)

– 7% of professional vacation rental managers manage 40-49 properties (Rentals United)

– 17% of professional vacation rental managers manage 50-99 properties (Rentals United)

– 12% of professional vacation rental managers manage 100-199 properties (Rentals United)

– 6% of professional vacation rental managers manage 200-499 properties (Rentals United)

– 2% of professional vacation rental managers manage 500-1,000 properties (Rentals United)

– 3% of professional vacation rental managers manage 1,000+ properties (Rentals United)

 

 

Vacation Rental Company Listing Practices (OTA Usage)

 – Average # of OTAs used by Vacation Rental Companies with 51-250 properties: 2.6 (Rentivo).

 

 – Average # of OTAs used by Vacation Rental Companies with 251-1,000 properties: 4.3 (Rentivo).

 

 – Average # of OTAs used by Vacation Rental Companies with 1,000+ properties: 5.0 (Rentivo).

 

 – In 2018, 75% of vacation rental bookings were made on a booking site like Airbnb, HomeAway, or TripAdvisor (Hostfully).

 

 – Vacation Rental Managers that use instant book on Airbnb increase their bookings by an average of 20% (Guesty).

 

Vacation Rental Software and Services

 – Total of $15.5 billion spent on property management & guest communication software in 2018 (Hostfully).

 

 – Vacation Rental Managers spend an average of 5% of revenue on property management and communication software (Hostfully).

 

 – Vacation Rental Managers spend an average of 8% of revenue on commissions paid to channel managers (Hostfully).

 

 – Vacation Rental Managers spend an average of 10% of revenue on commissions to booking platforms (Hostfully).

 

Read more about selecting vacation rental software here.

Vacation Rental Marketing Statistics

 – On average, Vacation Rental Companies earn $44 for every $1 spent on email marketing (HomeAway).

 

 – Vacation Rental Companies increase direct revenue 30% YoY when they upgrade to a modern, mobile friendly booking site like Lodgify (HomeAway).

 

 – 84% of Vacation Rental Companies include a printed guidebook within the property (Hostfully).

 

 – In 2016, 52% of vacation rental bookings came within 30 days of check-in (Bookfull).

 

 – Website visitors spend on average 59 seconds on booking sites (Crazyegg).

 

Read more about increasing vacation rental direct bookings here.

 

 

Vacation Rental Market Data

Global Vacation Rental Market Size

 – 2020 Global Vacation Rental Revenue: $49.541 billion (USD) (Statista)

 

Global Total Vacation Rental Revenue by Year

 – 2020 Global Vacation Rental Revenue Growth: -41.0% (Statista)

 

 

 – 2020 Global # of Vacation Rentals Users (Bookers): 444.8 million (Statista)

 

Global Vacation Rental Guests by Year

 – 2020 Global Vacation Rental Average Revenue per User (Booker) in 2020: $110.40 (Statista)

 

Global Vacation Global Vacation Rental Average Revenue per User (ARPU) by Year

Top 5 Vacation Rental Markets (Countries)

 – United States: $10.335 billion (Statista)

 

 – China: $5.400 billion (Statista)

 

 – Japan $2.982 billion (Statista)

 

 – United Kingdom: $2.616 billion (Statista)

 

 – Germany: $2.495 billion (Statista)

 

 – Spain: 24.0% (Statista)

 

 – Qatar: 22.4% (Statista)

 

 – Kuwait 21.7% (Statista)

 

 – Italy 21.6% (Statista)

 

 – France 21.6% (Statista)

 

United States Vacation Rental Market Size

 – 2020 Total United States Vacation Rental Revenue: $10.335 billion (USD) (Statista)

 

United States Total Vacation Rental Revenue by Year

 – 2020 United States Vacation Rental Revenue Growth: -41.0% (Statista)

 

United States Vacation Rental Revenue Growth by Year

 

 – 2020 Total United States # of Vacation Rentals Users (Bookers): 35.2 million (Statista)

 

 

 – 2020 United States Vacation Rentals Penetration Rate: 10.6% (Statista)

 

 – 2020 United States Vacation Rental Average Revenue per User (Booker) in 2020: $293.87 (Statista)

 

United States Vacation Rental Average Revenue per User (ARPU) by Year

 – In 2020 25% of United States Vacation Rental Bookings were offline vs. 75% online (Statista).

 

United States Online vs. Offline Booking Share by Year

 – In 2020, 17% of vacation rental bookings were made by individuals 18-24, 32% by ages 25-34, 24% by ages 35-44, 17% by ages 45-54 and 10% by ages 55-64 (Statista).

 

2020 United States Vacation Rental Booking Share by Age Cohort

Vacation Rental Real Estate

 – 30% of vacation rental homeowners will rent them as short-term rentals in 2018 (National Association of Realtors).

 

 – 32% of investment homeowners will rent them as short-term rentals in 2018 (National Association of Realtors).

 

 

Vacation Rental Guest Statistics

United States Vacation Rental Travel Preferences

 – 31% of travelers want to take their pet with them (Vrbo).

 

 – 33% of travelers take trips within 250 miles of their home (Vrbo).

 

 – Instances of short trips (4-7 nights) and long trips (7+ nights) are each down 4% compared to a 8% rise in long weekend trips (Vrbo).

 

 – Demand for larger format rentals like Castles & Estates rose 55% and 25% respectively on HomeAway 2018 (Vrbo).

 

 – 52% of travelers seek out recommendations on social media when planning a trip (Bookfull).

 

 – The top amenity cited by 64% vacation rental travelers for booking a vacation rental is the kitchen (Bookfull).

 

United States Vacation Rental Segments

 – 81% of Gen Z travelers have stayed in a vacation rental like a home or condo (HomeAway)

 

 – 74% of millennial travelers have rented a vacation rental from an online marketplace like Airbnb or HomeAway (Hipmunk).

 

 – 38% of Gen-X travelers have rented a vacation rental from an online marketplace like Airbnb or HomeAway (Hipmunk).

 

 – 20% of Baby Boomers have rented a vacation rental from an online marketplace like Airbnb or HomeAway (Hipmunk).

 

 – There was a 325% increase in growth among travelers with children on Vrbo in 2018 (Vrbo).

 

 

Vacation Rental Booking Sites (OTAs) Statistics

Airbnb Statistics

 – Airbnb has 100 million users in 191 countries (Lodgify).

 

 – Airbnb has over 4 million listings in 191 countries (Business Insider).

 

 – Airbnb has 640,000 hosts (Lodgify).

 

Vrbo (HomeAway) Statistics

 – Vrbo family of sites has over 2,000,000 properties in 190 countries (Vrbo).

 

 – Vrbo family of sites have 44 million site visitors every month (Lodgify).

 

Trip Advisor Statistics

 – TripAdvisor and its 26 sister sites like FlipKey have over 800,000 properties in 190 countries (Lodgify).

 

– 340 million travelers use TripAdvisor every month (Lodgify).

 

Vacation Rental Booking Site (OTA) Fees

 – Airbnb charges 0-20% service fee to guests and 3-5% transaction fee to hosts.

 

 – Vrbo charges 6-12% service fee to guests and transactions fees of 8% or more to hosts.

 

 – TripAdvisor charges an 8-16% to guests and transaction fees of 3% to hosts.

 

 – Booking.com does not charge guests but charges hosts 10-25%.

 

 – Expedia does not charge guests but charges hosts 15-20%.

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